Every euro tracked to a result
Campaigns across Google, Meta, LinkedIn and emerging platforms, run on one principle: budget moves to whatever is working this week, not whatever was agreed last quarter.
Free account audit · No commitment · Findings in 5 working days
Where ad budget usually leaks
When we audit an ad account, the spend is rarely too small. It is usually pointed at the wrong things, and nobody can prove otherwise.
Broken measurement
Conversion tracking that fires twice, misses offline sales or attributes everything to brand search. If the numbers are wrong, every optimisation after them is wrong too.
Set-and-forget campaigns
Structures built once and left running. Budget keeps flowing to the audiences and creatives that worked last year rather than this month.
Creative that never changes
The same three ads for eighteen months. Frequency climbs, performance decays, and the fix gets misdiagnosed as an audience problem.
Paid media as a measurement problem
Running ads is easy. Knowing which ones made money is the hard part, and it is where most of the return actually lives.
We start by making the numbers trustworthy — clean conversion tracking, sensible attribution, and a view of what happens after the click. Only then do we touch bids and budgets, because optimising against bad data just moves money faster in the wrong direction.
From there it is a loop: test audiences and creative, kill what fails quickly, move budget to what works, and keep the feedback cycle short enough that a bad week never becomes a bad quarter.
What's in scope
- Account and tracking audit, including conversion and attribution setup
- Campaign architecture built for clean testing and clear reporting
- Google Ads: search, shopping, performance max, display and YouTube
- Meta, LinkedIn, TikTok and emerging platforms where your buyers are
- Audience research, segmentation and exclusion strategy
- Ad creative production and a structured testing calendar
- Landing page review and conversion recommendations
- Weekly optimisation and monthly reporting on cost per acquisition and return
What you get out of it
The point is not more clicks. It is more revenue for the same budget, and knowing exactly where it came from.
Spend that follows performance
Weekly reallocation across channels and campaigns, so budget is never stuck funding something that stopped working a month ago.
Numbers you can trust
Tracking rebuilt so conversions are counted once, attributed sensibly, and reconciled against what your finance team actually sees.
Creative that keeps working
A running test calendar means you always have the next winner in flight before the current one fatigues.
Lower cost per acquisition
Waste removed at the structural level — bad placements, overlapping audiences, cannibalised brand terms — before we optimise anything else.
From audit to steady optimisation
Most accounts show measurable improvement inside the first month, because the early wins come from removing waste rather than adding spend.
- 1Week 1
Audit and diagnosis
We review account structure, tracking accuracy, audience overlap, creative fatigue and where spend is going versus where revenue comes from.
You get: Audit with quantified waste and a prioritised fix list
- 2Week 1–2
Fix the measurement
Conversion tracking, attribution and offline import rebuilt so every later decision rests on numbers that reconcile with your books.
You get: Verified tracking setup and a live performance dashboard
- 3Week 2–3
Restructure and relaunch
Campaigns rebuilt for clean testing, waste cut, and a first round of audiences and creative put into market.
You get: New campaign structure live, with a documented test plan
- 4Weekly
Test, cut, reallocate
We review performance weekly, stop what is not working, scale what is, and keep new creative moving into the queue.
You get: Weekly optimisation log and updated test results
- 5Monthly
Report and plan
A clear read on cost per acquisition, return on spend and what we are changing next — plus what we got wrong and what we learned.
You get: Monthly review and next month's plan
This is a good fit if
- You have a product with proven demand and a working sales process
- You can spend enough for tests to reach significance — usually €3,000+ per month
- You are willing to fix tracking before judging the results
- You want to know your true cost per acquisition, even when it is uncomfortable
This is the wrong fit if
- You are still looking for product-market fit — ads will only find that out expensively
- Your budget is under €1,000 per month, where fees outweigh the gains
- You need a specific return guaranteed before any testing has happened
- Nobody can act on the leads once they arrive
Typical results across our paid engagements
- Average return on ad spend after optimisation
- 0×Average return on ad spend after optimisation
- Largest reduction in cost per acquisition
- 0%Largest reduction in cost per acquisition
- Days to measurable improvement in most accounts
- 0Days to measurable improvement in most accounts
Paid Advertising FAQ
Enough for tests to reach significance. Below roughly €3,000 a month there is rarely enough data to optimise against, and management fees start eating the gain. We will tell you honestly if your budget is too small to be worth our involvement.
No. Percentage-of-spend gives an agency a reason to recommend spending more, which is a conflict we would rather not have. We work on a flat monthly fee based on scope.
You do, always. We work inside your accounts, and if we part ways you keep every campaign, audience and piece of historical data. No hostage situations.
Usually within the first month, because early gains come from cutting waste rather than adding budget. Meaningful return improvement typically lands in month two or three, once tracking is clean and the first tests have concluded.
Often that is the best arrangement. We can own strategy and optimisation while your team handles creative and landing pages, or take the whole thing. We will suggest whichever split gets you a better result.
Find out where your ad budget is leaking
We will audit your accounts, quantify the waste and show you what your true cost per acquisition looks like once tracking is honest.
- Free, no commitment
- Response within 24 hours
- Talk to a senior strategist